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Zaner Precious Metals is a bullion dealer that serves clients throughout the US. They are a subsidiary of Zaner Group, a massive corporation that deals with all kinds of trading. But is that an advantage or disadvantage? How does Zaner Precious Metals compare to its main competitors?
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About Zaner Precious Metals
The parent company Zaner Group was established in 1980 as a brokerage and trade firm. Since then, it has grown to the point where it has multiple subsidiaries with different specializations. Zaner Precious Metals is one of these.
Zaner Precious Metals typically takes on individual investor clients with a high net worth, as well as massive corporations looking to invest their capital. Every client is given access to specialized research, market insights, and ongoing customer service.
Ultimately, the goal of Zaner Group is to help people access as many trading opportunities as they can. Now they span more than 14 countries and work on trade floors on multiple continents.
Each staff member brings an average 14 years of precious metals industry experience to the table. But every person has a slightly different background. Some have specialized in investments, while others have specialized in mining, while others have specialized in portfolios and diversification advice.
Because there's such a wide range of experiences, you can ask any question and get an answer. If your client representative doesn't know the answer, there's a good chance they do know someone who will.
You can connect to an order specialist at any time of the day, 24 hours a day. They'll answer whatever questions you have. Similarly, they can give you real-time information about the global economy and the market forces affecting precious metals.
High volume traders like precious metals dealers can get wholesale discounts, which steeply drop the prices.
People also have the option to decide between different levels of customer service. You can be free to create your own portfolio as you choose, or you can enlist a representative to help you make your investment decisions.
Is Zaner Precious Metals a Scam?
Zaner Precious Metals isn't a scam. This company has worked in the precious metals industry for over 40 years, making it one of the most long-lived precious metals businesses in the United States. In the past, their BBB page showed an accreditation lasting more than 20 years, but their BBB page has been hard to find.
If a company manages to operate for this long without incurring any customer problems, then there's no doubt that they operate legitimately. They are an established business that provides the services they claim to.
However, it is difficult to find feedback on Zaner Precious Metals. In addition to struggling to find the company's BBB page, they also have no presence on Trustpilot or Trustlink. These third party websites are some of the most trusted places to find impartial reviews of different companies.
With how long Zaner has been established in the industry, you'd expect to find more customer feedback. But it's possible that most customers don't think to leave online reviews. Many customers are referred to small businesses like this through word of mouth. They'll tell friends and family about their experiences in person, but they won't write online reviews like an influencer.
That's the case for a lot of precious metals companies that have been around since the 90s or earlier. Since their business model began when most Americans didn't have a computer, they haven't always updated their strategies for the advent of technology.
There is a small handful of reviews on the Bullion Directory and Facebook. Facebook gives Zaner 5 out of 5 stars based on 9 reviews. One thing to keep in mind, though, is that Facebook isn't quite as reliable as places like Trustpilot. It's more reliable than website testimonials, but companies can still pay for followers and have their colleagues write glowing reviews.
These are the basics of what we were able to find from past reviews.
One employee said that the company's work environment was excellent. They had joined without knowing anything about the industry, and they'd become trained in the whole business within a couple hours. They were particularly pleased by how easy it was to use the company software.
This employee further praised the training software because of the number of educational materials. Whenever a customer called with questions the employee didn't know, they could simply use the software to search the answer. That helped to streamline the conversation, while keeping the customer from having to talk to a bot.
One of the Facebook reviews is from someone who claims that Zaner gave them the tools to begin trading precious metals. They further claim that they make $7,000 per week. That sounds a little too good to be true, though -- especially because this is the only review that says so. Even if the customer is telling the truth, it seems more like they got lucky than like Zaner cracked some get-rich-quick code.
One reviewer noted that their package was wrapped discreetly and shipped quickly. After it arrived, they were contacted by the company owner to make sure everything was intact and ideal. Another reviewer said that after comparing several different companies, they found that Zaner Precious Metals had the most fair and consistent pricing.
Again, Facebook reviews can sometimes be biased. It's a good idea to research any company before you invest. Find out what customers have to say about them, including the negative feedback. Then find out how the company handles negative feedback. That will tell you what to expect if something goes wrong with your order.
It's hard to say how Zaner handles negative feedback. Though there are a few satisfied customers online, there simply aren't enough reviews to have a full picture of how the company operates.
Pros & Cons of Zaner Precious Metals
Zaner Precious Metals is a subsidiary of the larger Zaner Group. The parent company specializes in trades of all kinds. Zaner Precious Metals focuses on gold, silver, and other precious commodities. Zaner Group has been in operation since 1980, and it has grown to work across the globe.
There's no doubt that this is a legitimate operation. They have been around for 42 years, and multiple clients have confirmed that they received the services they paid for. However, there is a question as to whether they're the best company to invest with.
One of the biggest drawbacks is the lack of feedback. There are almost no reviews of Zaner Precious Metals online. To find any feedback at all, we had to dig. Most of the reviews we did find are on Facebook, which isn't always impartial. And some of the review content did sound too good to be true.
When a company lacks online feedback, it's difficult to determine how they interact with their customers. By comparison, companies with many reviews have a chance to shape their public reputation. It's a good idea to work with a company that does its best to resolve problems, and that has largely positive feedback in the first place.
Overall, there are no major red flags regarding Zaner Precious Metals. But there aren't many green flags, either. There are simply too many competitors that offer the same services, while having much more consistent and positive consumer feedback.
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