Gold Alliance Capital Review

Gold Alliance Capital Review

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Gold Alliance Capital is a precious metals provider that can help you set up a Gold IRA or make a personal investment in gold, silver, or platinum. If you've been watching the news and markets, you may be ready to start diversifying your portfolio with precious metals. However, before making a final decision about which company to work for, it is a good idea to do some research. 

We're here to share important information about Gold Alliance Capital, the company's business model, the products and services they offer, and other details to help you decide whether they are the best company for your business. Read on to find answers to the questions you have. By the end of this article, you should be ready to make a decision. 

  • Product Type: Precious Metals
  • Owner: Joseph Sherman (CEO/Partner)
  • Rating: 3.2/5

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Details about this same company:

  • 1,000+ 5 star ratings
  • Protects over $1 BILLION dollars in retirement savings
  • AAA customer rated
  • A+ BBB Rating
  • 5x Inc 500 winner
  • 2021 company of the year

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About Gold Alliance Capital

Gold Alliance Capital Review

Gold Alliance Capital was established in 2002. In their 20 years in the precious metals industry, Gold Alliance Capital has helped numerous clients to gain greater control of their personal finances. The company strongly believes in helping each of their clients make financial decisions that will benefit them in the long run. 

When you work with Gold Alliance Capital, the company promises that you'll be able to work with the Senior Portfolio Management team and that you can contact a dedicated Account Executive to find answers to any questions you may have. Gold Alliance Capital also offers various resources, including articles, videos, and emails, to share the latest information on investing in precious metals. 

Gold Alliance Capital has an A+ rating with the Better Business Bureau. They also have earned high reviews from many customers on websites such as Google and the Better Business Bureau. 

Why Invest in Precious Metals With Gold Alliance Capital

Gold Alliance Capital Review

If you're new to investing in precious metals, you may be questioning whether they are the right addition to your portfolio. There are actually a number of reasons why you should consider investing in precious metals. 

For one, investing in precious metals will help to diversify your portfolio. When all of your money is invested in one type of asset, such as stocks, you are more vulnerable to market volatility. However, if you have some of your money invested in alternative assets, like gold and silver, the overall impact on your portfolio will be less extreme in the event the stock market crashes. 

Investing in precious metals can also help hedge against inflation. Because the value of precious metals tends to increase during times of inflation (when the dollar decreases in value), you'll have greater purchasing powder when more of your investments are held in precious metals. 

Precious metals are seen as a sound investment because they are so easy to liquidate. When you have a stockpile of precious metals, you can easily enjoy fast access to cash when needed. Additionally, when you purchase precious metals for a personal investment, you're able to physically hold the coins and bars. They are seen as tangible assets that can be out of reach of the banking system. You remain in complete control of your investment. 

Opening a Gold IRA with Gold Alliance Capital

Gold Alliance Capital Review

Gold IRAs are one of the best ways to add gold to your investment portfolio. In addition to all the benefits of investing in precious metals that were outlined above, there are additional benefits for setting up a Gold IRA. As with traditional IRA, Gold IRA holders enjoy more favorable tax benefits. 

If you think you'd like to work with Gold Alliance Capital to set up a Gold IRA, their team will be ready and able to help you through the process. The first step of setting up your account will be to open a Self-Directed IRA. Self-Directed IRAs are simply IRAs that allow you to hold alternative assets, such as gold. A Gold IRA is just one type of Self-Directed IRA. 

After your account has been opened, the next step is to fund the account. In many cases, you can rollover an existing retirement plan to fund your new Gold IRA. Many types of retirement plans may qualify, including IRAs, Roth IRAs, 401(k)s, 403(b)s, 401(a)s, 457s, and Thrift Savings Plans. If you're unsure whether your existing account will qualify, reach out to Gold Alliance Capital, and they can help you determine eligibility. 

Gold Alliance Capital can help connect you with an IRA custodian company who can initiate the transfer of funds from your existing account to your new account. Once the transfer process is complete and Gold Alliance Capital has received your funds, the final step is to select the precious metals you'd like to add to your account. We'll take a closer look at this step in the next section. 

IRA-Approved Precious Metals

Gold Alliance Capital Review

One cannot simply add any precious metals to a retirement account. The metals added must meet the purity requirements devised by the IRS. Gold coins and bars are required to be 99.5% pure at a minimum, silver coins and bars are required to be 99.9% pure at a minimum, and platinum and palladium coins and bars must be 99.95% pure at a minimum. 

Gold Alliance Capital offers gold, silver, and platinum coins and bars that satisfy these minimum purity requirements set by the IRS. Below are some of the IRA-approved coins and bars you can add to your Precious Metals IRA. 


  • Gold American Eagle Coins
  • Gold American Buffalo Coins
  • Gold 9/11 Never Forget Memorial Coins
  • Gold Scepter Guinea Coins
  • Gold Australian Spotted Eagle Ray Coins
  • Gold Australian Striped Marlin Coins
  • Gold Australian Bottlenose Dolphin Coins
  • Gold Canadian Polar Bear and Cub Coins
  • Gold Canadian Maple Leaf Coins
  • Gold Canadian White Falcon Coins
  • Gold Canadian Arctic Fox Coins
  • 1-ounce Gold Bars
  • 10-ounce Gold Bars


  • Silver American Eagle Coins
  • Silver America the Beautiful Coins
  • Silver Sceptre Guinea Coins
  • Silver Australian Spotted Eagle Ray Coins
  • Silver Australian Striped Marlin Coins
  • Silver Canadian Arctic Fox Coins
  • Silver Canadian Polar Bear and Cub Coins
  • Silver Canadian White Falcon Coins
  • Silver Canadian Maple Leaf Coins
  • Silver St. Helena Sovereign Coins
  • 10-ounce Silver Bars
  • 100-ounce Silver Bars


  • Platinum Canadian Maple Leaf Coins
  • Platinum British Britannia Coins
  • Platinum Australian Striped Marlin Coins
  • 1-ounce Platinum Bars

Other Precious Metals Offered by Gold Alliance Capital

Gold Alliance Capital Review

Gold Alliance Capital customer can also purchase precious metals for a personal investment. Start by funding your account with a wire transfer or check. Then, you can work with a Senior Portfolio Manager from Gold Alliance Capital to choose which precious metals you want to add to your account. 

After you place your orders, your metals will be discreetly packaged and shipped directly to your door. All orders include full transit insurance to offer protection against loss or theft. 

Gold Alliance Capital works with FedEx and USPS Registered and Insured delivery options. All of the delivery methods require a signature for added security. After the payment has cleared, it may take up to 10 days for your metals to be delivered. 

You can purchase any of the IRA-approved precious metals listed above as a personal investment. Additionally, there are a few other non-IRA approved coins that you may decide you wish to hold as a personal investment. Some of these options include: 


  • Gold Indian 0.125-ounce Coins
  • Gold Indian 0.25-oucne Coins
  • Gold Indian 0.5-ounce Coins
  • Gold Indian 5-Piece Set Box
  • Gold Liberty 5-Piece Set Box
  • Gold Liberty Coronet 0.5-ounce Coins
  • Gold Stain-Gaudens Double Eagle 1-ounce Coins
  • Gold South African Krugerrand 1-ounce Coins


  • Silver Mercury Dimes
  • Silver Kennedy Half Dollar Coins
  • Silver Franklin Half Dollar Coins
  • Silver JFK Half Dollar Coins
  • Silver Morgan Dollar Coins
  • Silver Peace Dollar Coins
  • Silver Walking Liberty Half Dollar Coins

Buy Back Policy 

Gold Alliance Capital Review

Should you decide that you want to sell back your precious metals, you can take advantage of Gold Alliance Capital's buy back policy. While the company is prohibited by law from guaranteeing to repurchase precious metals, they have never refused a client's request to sell them their precious metals. Knowing that the buy-back policy is an option can help provide some peace of mind that you'll be covered should a personal emergency come up. 

Investor Resources

Gold Alliance Capital's website also has some helpful resources for investors. Hover your mouse over the "Resources" tab at the top of the page, and you'll see the menu of options. 

The available resources include a precious metals price chart for watching trends and monitoring the value of gold, silver, platinum, and palladium, information about why you may want to add gold to an IRA, some of the benefits of investing in precious metals, and frequently asked questions about investing in gold and silver. You'll also find a link to the current featured news article related to precious metals, if you'd like to stay up-to-date with the latest news and information. 

Free Gold and Silver Information Kit

If you would like to learn more about investing in precious metals with Gold Alliance Capital, visit the website and request a free gold and silver information kit. Simply enter your name, email, and phone number, and you'll receive the free downloadable and printable guide. 


  • Gold Alliance Capital has been in business for 20 years.
  • The company is dedicated to providing the personal support and attention each of their customers needs to make informed investment decisions.
  • They have an A+ rating with the Better Business Bureau.
  • You can work with a team member at Gold Alliance Capital to determine if an existing retirement plan is eligible for a Gold IRA rollover.
  • Gold Alliance Capital offers a wide selection of IRA-approved precious metals.
  • You can also purchase gold, silver, and platinum as a personal investment.
  • If you need to sell your precious metals, Gold Alliance Capital's buy back policy will make it easy to do so.
  • Clients can find precious metals charts, frequently asked questions, and other helpful resources on the website.

Pros & Cons of Gold Alliance Capital


  • Gold Alliance Capital offers a large selection of precious metals for their investors to add to an IRA or purchase for a personal investment.
  • With the buy-back policy, you can sell your precious metals back to Gold Alliance Capital if your situation changes or a need for immediate cash arises.
  • Gold Alliance Capital has 20 years of experience in the precious metals industry and has earned an A+ rating from the Better Business Bureau.


  • You will have to call for pricing; the website does not display pricing information for any of the coins or bars.

Final Verdict

With 20 years of experience, Gold Alliance Capital has been around for longer than many other precious metals providers out there. Now that you've read more about the company, do they feel like the right fit for your investment needs? Do you think you'll be contacting Gold Alliance Capital today to set up a Gold IRA or purchase precious metals as a personal investment, or do you still want to explore a few more of the many precious metals providers out there?

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