Fact 1 : Between organic and paid search results, organic wins 94%
Online expert previously attempted to evaluate organic click-through rates (CTRs) for the top Ten results on Google organic search results, producing diverse percentages, but with repeating and obvious pattern: the higher your site rank, the more people click on your site and the lower your site rank, the less traffic you get. Therefore, ranking high is of greatest value for every site.
Fact 2 : 50% of organic search clicks go to the first Link result
Half of the people clicks go to the first result with regards to organic listings. The second gets 15% or less of the action, the third 10 % approximately, the fourth 5- 6 percent, dwindling down to 4 % for the top 5 downwards.