With all the discussion about SEO content, social signals and authorship, let’s not forget the true foundation of SEO – keyword research!
We are not at all kidding when we say that without keywords research, you will be doomed with your SEO strategy. Whether you’re a novice to internet marketing or an skilled pro, keyword research lay the groundwork for an effective campaign.
Unless you know what phrases or words are most essential for your site to rank for – you can’t effectively optimize the pages of your website.
If the wrong set of keywords/phrases is optimized, your site will be getting unrelated traffic and unqualified prospect.
Each time a user’s search brings a website with information closely matches the service or product or information they were searching for – they are definitely more likely to stay around, browse deeper on your site and in best scenario become a customer.