Why Your Business Needs Google SEO

Just about every business owner who runs a website understands the importance of SEO. But in most cases, it seems like the term “search engine optimization” is simply the politically-correct version of the truth. SEO experts aren’t really dividing their attention on different search engines per se. Instead, they focus on just a single search engine—the all mighty Google.

More People Use Google

When people assume that everyone uses Google, it’s not an exaggeration. More people use Google than other search engines combined and they use it very frequently.

Hard to believe? Here are some Google stats to prove it:

• – In the US, more than 67% of desktop PC searches are done through Google. And this search engine is popular in every state, without exception. In fact, there is no state in the US where Google’s share ever dropped below 50%.
• – Google is even more dominant among mobile users in the country, as it accounts for more than 87% of all mobile searches.
• – Around the world, about 1.17 billion people use Google every month, with close to 12 billion searches.
• – More than 88% of Internet users in the world use Google. Yahoo and Bing compete for second place, but on average their market share is just a little over 4%. The much ballyhooed Baidu accounts for only 0.55% of the searches.

By any measure you can use, it’s simply undeniable that there are more potential customers that can be reached through Google than any other search engine. So as an online business, you go where the customers are, and they’re on Google.